Yahoo! Bing Ads

Back to Blog

Yahoo! Bing Ads

Yahoo! Bing Ads management is one of the best ways for small, medium and large sized businesses to instantly establish substantial online presence in a cost effective manner. Undeniably, Google gets the largest share of search traffic which is why it is the most expensive of all search engines. Advertising with Yahoo! Bing network lets you get high traffic at very cheap rates. Fewer advertisers mean less competition in an otherwise very competitive niche. So if you are a small or medium sized business with a tight budget, contact PPC Experts Co. to help you get started. You can also import your successful AdWords campaign directly into Yahoo. Bear in mind Yahoo! Bing receives over 500 million searches per day. Yes, don’t you think that’s sufficient to capture you audience?

Cost per Click of Yahoo! Bing Ads is lower as compared to AdWords because of low competition levels. There are less companies and businesses using Bing. This translates to lower competition, lower Cost per Clicks and less competition in Ad auctions as opposed to the highly competitive Google platform. A lower Cost per Click on the Yahoo! Bing network is beneficial if your business in currently in a competitive vertical such as financial services or SEO. One other benefit of advertising on the Bing network over Google is that they allow up to four “top” positions as opposed to Google’s three “top” positions. This implies that you can easily achieve higher ad positions at lower costs.

What Kind Of Reach Can I Achieve With The Yahoo! Bing Network?

You can boost your advertisement reach up to around 30% just by using the Yahoo! Bing network (according to WordStream: source). Though Google is the market leader, the combination of Bing and Yahoo raises the market share to 29% and therefore makes it as wide and sufficient to advertise as Google.

Using Bing Advertising Offers You with Competitive Advantage

Utilizing this network can help you gain competitive advantage, especially if your competitors are not in Yahoo! Bing network. According to comScore qSearch source, over 3.5 million Bing users do not search on Google. This indicates that you may be one of the people missing out on an opportunity to target your audience at affordable rates. In case your competitors are not yet on Bing, it’s a great way to beat them to gain sufficient market share. AdGooroo sampled 39,000 advertisers and out of this number, 55% of people who advertised on Google were already on advertising on the Yahoo! Bing network. This implies there are chances your competitors are already on Yahoo! Bing network and it might be the reason why you are losing potential sales.

Should I Use Bing Instead Of AdWords?

The answer is No. Use Bing alongside Google’s AdWords because the latter still predominantly offers the widest reach. Bing ads should actually complement Google AdWords rather than completely replacing it within your company’s digital marketing strategies.

At PPC Experts, we know what your needs are. Sometimes the budget is too tight but you still want to advertise. Contact us to help you perform a successful paid search marketing campaign even with your tight budget

Back to Blog