Retargeting

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Retargeting

Retargeting is also known as remarketing. It is one of the hottest topics in the online marketing niche. If you have not yet employed it as part of your digital marketing approach, you are most likely being retarded by someone else who is. Despite the fact that it becomes an essential component of digital marketing lexicon, most marketers still do not understand some of the pertinent details such as how it works and where it should be employed. It is one of the means by which your company or brand can get in front of bounced traffic as soon as it leaves your website. For most websites just 2% of its web traffic converts on the first visit. Retargeting is a tool that helps companies target 98% of traffic that fails to convert.

How Does Retargeting Work?

This is a cookie-based approach that employs simple JavaScript codes to anonymously “follow” your traffic across the web. Specifically, you place a snippet of code on your sites. This code is commonly known as a pixel. This pixel, or code, cannot be noticed by your visitors or users and does not in any way affect your website’s performance.

Each time a guest arrives at your website, the code executes an unnoticed browser cookie so that when the cookied users return, the retargeting provider knows which ads to serve and at what point. This helps you serve specific ads to people who have once visited your website. This method is very effective in that it just focuses your ad spend on people who have already familiar with your products and have at one point in time demonstrated interest. Most people who have employed retargeting have reported increased return on investment than those who haven’t tried it. It is just one of the best forms of digital marketing that any marketer should give a shot.

When Does Retargeting Work?

This powerful conversion optimization and branding tool works best when incorporated with larger digital strategies. Moreover, it works best with inbound and outbound demand or marketing generation. Strategies involving AdWords, targeted display and content marketing are great for driving users to your website. However, they cannot drive people to your website. Conversely, retargeting can boost conversions but is not the best when it comes to conversion optimization. Therefore, your best opportunity for success is employing more than one tool to help drive traffic and for your retargeting strategy to get the most value out of your traffic. To help you avoid pitfalls, be sure to research and thoroughly learn the best practices. Alternatively, employ a full-service provider to manage and monitor the campaign on your behalf.

Retargeting offers one of the best approaches to convert bounced traffic and make sure the existing clients stay engaged. It is an essential strategy of pay per click advertising. Retargeting boosts sales by influencing essential aspects of customer buying. At PPC Experts, we incorporate sophisticated behavioral and contextual targeting methodology and creative design tailored by the client’s website and search experiences required to deliver actionable and relevant messaging required to drive conversions. By converting the otherwise bounced traffic, we create campaigns that boost sales and maximize your return on investment.

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