Blog

Retargeting

Retargeting is also known as remarketing. It is one of the hottest topics in the online marketing niche. If you have not yet employed it as part of your digital marketing approach, you are most likely being retarded by someone else who is. Despite the fact that it becomes an essential component of digital marketing lexicon, most marketers still do not understand some of the pertinent details such as how it works and where it should be employed. It [...]

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Product Listing Ads

Product Listing Ads are a specific type of PPC ads that incorporates images, and can only be accessed by eCommerce sites whereby the purchase is carried out online. These Product Listing Ads are triggered by product related searches, and can be spotted on the top left hand side of paid search result pages. Why use Product Listing Ads? The advantage of Product Listing Ads is that you can use them alongside any other type of AdWords advertising which means that utilizing both [...]

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Social Media Marketing

Social media PPC ads are ideally based on social platforms for CPM or CPC basis, whereby visits or clicks are individually counted with the price set on a per click basis. Conversion rate, click through rate, and impression count are mostly used as metrics of engagement and visibility. Social media has becomes the world’s perfect platform for sharing ideas and expressing views. Social media is very important in targeting mammoth audiences instantly. At PPC Experts, we have the expertise and [...]

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Search Engine Marketing

A search engine paid marketing better known as Pay-Per-Click is today’s most popular method of attracting targeted visitors to your website and converts them into buyers. Here, the marketer pays for the online published ads solely base on the qualifying clicks. However, you only pay once a user clicks on your ads or visits your landing page or website. Steps to start Campaign  : Determine your goal(s) : The first step is identifying your goals. Decide whether your objective is to boost sales, [...]

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Product Data Feed Management & Optimisation

First, let’s understand the meaning of data feeds. How can employing them get you visibility on over 20 sources of high quality traffic, sources that will most likely convert at higher rates than Overture or Google. The sources in mind are simply comparison search engines. While we have performed tests on several reports, we have yet to find out how to create and use feeds to help optimize your comparison search engine advertisements. Typically, what are the requirements of [...]

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Ecommerce Tools

Ecommerce tools help businesses engage in compelling, individual and ongoing dialogues with their customers. These tools provide these capabilities thus allowing business users to control and manage all targeted promotions, catalog content and marketing across mobile, web, contact center and point of sale touch points. By incorporating eCommerce tools into advertising and precision marketing environments, business users no longer need to rely on IT to boost their promotions, catalog modifications and marketing campaigns. Below are tools to help you improve [...]

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International Marketing

An international marketing process involves a five step process which advertisers have to incorporate as their integrated marketing efforts; Analyzing international marketing opportunities At PPC Experts, we begin by identifying under fulfilled or unfulfilled requirements that an advertiser may meet through its business, product or services. We perform this analysis by first seeking and analyzing information and performing market research (primary or secondary data collection and analysis). We involve your products and services in concept development and then find the needs [...]

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Mobile Marketing

Ever secretly wondered whether mobile PPC ads are as effective as their desktop counterparts? In fact, most advertisers including the big impressive brands share this concern –but do not worry because all the information you need is here with you. Just how effective are mobile PPC ads? Why do consumers universally hate mobile display and in-app ads? Is it that mobile ads are sleazy, disruptive and intrusive? The truth is that most potential consumers welcome PPC advertisements as part of [...]

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Affiliate Networks

Affiliate networks also known as “affiliate agents” arrange all payments, help affiliates set up essential links on their websites and record all activity. Furthermore, these affiliate networks recruit interested people to work as affiliates by including an online merchant’s affiliate program in their registry. Basically, an affiliate program is all about advertising through “word of mouth.” There exist several companies, both small and large, that have products and services that they want to get in front of as many people as [...]

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Marketplaces

Your highest return on investment always comes from targeting new and ideal customers everyday. Connect to your shoppers in your local market via targeted Pay Per Click advertising. PPC Experts Co. will guide you through every step of the way so that you dominate this space for a fraction of the cost of mass advertising on traditional media. At PPC Experts, we develop relevant keyword databases for our clients, monitor and control their return on investment and develop great [...]

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