A search engine paid marketing better known as Pay-Per-Click is today’s most popular method of attracting targeted visitors to your website and converts them into buyers. Here, the marketer pays for the online published ads solely base on the qualifying clicks. However, you only pay once a user clicks on your ads or visits your landing page or website.
Social media PPC ads are ideally based on social platforms for CPM or CPC basis, whereby visits or clicks are individually counted with the price set on a per click basis. Conversion rate, click through rate, and impression count are mostly used as metrics of engagement and visibility.
Product Listing Ads are a specific type of PPC ads that incorporates images, and can only be accessed by eCommerce sites whereby the purchase is carried out online. These Product Listing Ads are triggered by product related searches, and can be spotted on the top left hand side of paid search result pages.