Ever secretly wondered whether mobile PPC ads are as effective as their desktop counterparts? In fact, most advertisers including the big impressive brands share this concern –but do not worry because all the information you need is here with you. Just how effective are mobile PPC ads? Why do consumers universally hate mobile display and in-app ads? Is it that mobile ads are sleazy, disruptive and intrusive?
The truth is that most potential consumers welcome PPC advertisements as part of their mobile experiences since they can be very beneficial when used together with geo-targeting for local search campaigns. Remember that most people use their smartphones in quickly making decisions. Therefore, if your ads enable prospective customers to locate local services, answer relevant questions or any other action, they are most likely to be clicked because of their usefulness.
How Do People Interact with Mobile PPC Ads?
So what steps do you need to make towards making your ads more effective? Examine the time when your target group actually uses their smartphones. Once you understand this how they interact with mobile PPC adverts, tailor your own mobile campaigns so that they portray common user behavior. For instance, research carried out by AppFlood shows that –quite unsurprisingly – mobile advert interaction is mostly influenced by the structure of person’s day. Most Ad clicks peaked at around 6 p.m. which indicates that most users click on adverts shortly after work. Think of how many people use their mobile phones on the bus or even subway as they head home –all these are potential clients that you could take advantage of using your mobile ads!
One of the benefits of in-app marketing is that advertisers can control and manage the location and appearance behavior as well as whom the ads are meant for. In this light analysis, one of the broad themes that you’ll come by is that timely and more targeted mobile ads can be very effective.
However, what every marketer should steer clear of is falling into a trap of handling mobile advertising the same way as digital advertising. Some considerations such as the battery life and a busy lifestyle raise the stakes for which any person is willing to accept mobile ads. But ultimately, mobile is one platform that should give advertisers an opportunity to target audiences in a more courteous and meaningful way unlike ever before. Mobile marketing indicates increasing trends and in not the usual cake walk activity. More companies are slowly realizing the advantages of targeting people through mobile devices and smartphones. This may not be as short term as it may seem and could end up taking shape in the most unexpected way.
PPC Experts is the top notch company that offers expert and best Mobile Advertising Services that are par excellence. We have no apprehension in claiming that we are rated among the best mobile advertising companies. Contact us today if you are planning to target your marketing campaign to the mobile world.
Mobile marketing has been boon as it can reach the audience instantly and has the tendency to cast positive effect and this is what our experts consider before weaving mobile advertising services for your company.